Since 1937, VFS has sought to provide our patrons with beautiful flowers complemented by outstanding service and value. Hence, we are both delighted and thankful when people tell us that their families and businesses have been patrons for years. We sincerely appreciate their confidence in us and in our work; their trust encourages us to continue our good traditions and to improve upon them. We understand that trust is something rare and fragile—just like a lovely flower. Both must be nurtured.
A rich tradition
Viviano Flower Shop has been family-owned and operated since 1937 when Frank P. Viviano founded the business on Kercheval in Detroit beneath the long shadows of the Great Depression. With a cigar box for a cash drawer and lessons learned from past business failures, Frank Viviano, Sr. was open for business. Before long he purchased a store at the corner of Cadillac and Forest in Detroit. This site served as the main store of Viviano Flower Shop until 1962 when it was sold.
In 1944, Frank, Sr. paid $2,000 to purchase one of two U-shaped, domed greenhouses located on the Emery L. Ford estate in Grosse Pointe. By 1951, he had reassembled the greenhouse on property located on Harper Avenue, near Masonic, in St. Clair Shores. Until 1958, Viviano Flower Shop used the distinctive greenhouse to grow blooming plants and to store green plants. Today, the greenhouse serves as the store's retail area for flowers, plants and gifts.
A family affair
In 1976, Frank Viviano, Jr. and his wife, Marianne, became the owners of Viviano Flower Shop and commenced expanding the business. In 1983, their son Paul F. Viviano formally joined the business after spending years growing up in the flower shop like his father, aunts and uncles before him. Paul's two younger brothers, Peter and Frank, later joined him in operating the business.
The sons bring to the flower shop new and complementary skills in the areas of floriculture and business. Today, the three brothers and their parents daily manage a talented and professional staff that has steadily grown to more than 150 people and which includes other family members as well. Together, the family and staff of Viviano Flower Shop successfully serve thousands of patrons in the expansive metropolitan Detroit area and beyond.
For all of life's celebrations...
Because of our excellent craftsmanship and the quality of our floral products and service, flowers from Viviano's make distinctive and delightful expressions of the heart's dearest wishes. Without uttering a single word, flowers say everything. With beauty and sentiment, they uplift people during life's joyful and solemn moments. For all of life's celebrations, remember Viviano Flower Shop!
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